Partner and Chief Evangelist, Robby Russell, will be speaking at Rails Underground in London, which takes place July 24-25th, 2009. Be sure to catch Robby speak at the conference on the topic of launching Ruby on Rails applications. He will be walking the audience through the Planet Argon team’s Project Launch checklist, which has evolved through several years of designing, developing, and deploying web applications. Robby will share his experiences and outline a collection of best practices such as; keeping your project releasable at all times, managing staging and production environments, bootstrapping your application for SEO and analytics/conversion tracking, preparing for the unexpected, and most importantly… making sure your clients are ready for the bumpy ride.