11 Mar 2026
A ideia de reescrever o sistema continua voltando. O impulso desacelera. Este post explora por que futuros indefinidos fazem equipes perderem ritmo muito antes de o cĂłdigo realmente quebrar.
3 Mar 2026
Thinking about a rebrand? Before you start over, consider whether your marketing needs a rewrite or a second act built on what’s already working.
24 Feb 2026
We helped a global sportswear brand modernize its archive by strengthening its integration, not rewriting it.
19 Feb 2026
Two honest conversations about maintenance, stewardship, and why rewrites aren’t the answer.
3 Feb 2026
It’s not old software that stalls teams. It’s what happens when the future stays unresolved.
29 Jan 2026
A practical look at why website redesigns stall and how choosing the right lead at each stage keeps work moving forward.
23 Jan 2026
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A recap of a LeadDev panel on why maintenance still feels outdated and what it takes to keep long-lived software moving forward.
13 Jan 2026
Ruby 4 just dropped! Here’s a rundown of the new features, as well as a basic upgrade plan you can use to get to 4.0 greatness.
7 Jan 2026
A flashy homepage means nothing without clear goals. Here’s how to make the right things matter first.
8 Dec 2025
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In marketing, the metrics guide us, but connection is what gives the work its purpose.
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