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Portland saves you time

16 Mar 2010

Article  |  UX

The kids are alright...

3 Mar 2010

My nephew just turned 5 years old, which means that I was recently seeking a birthday gift. Last year, I had taken him to OMSI (Oregon Museum of Science and Industry) where he appeared to have a great time playing and learning. Money well spent.

In the back of my mind, I had been planning to purchase him an annual membership so that he could go more often. As his birthday neared, I began to look into this and was quickly discouraged by their membership packages.

At first glance, this may seem straight forward and reasonably priced. Yet, none of these plans were targetting my situation. You see, my goal was to purchase a membership for my nephew. One that might allow myself, his parents, grandparents, or babysitters to take him. Currently, this isn’t possible because their plans require named adult(s) and a number of kids they can take. I’m sure this works for many people, but I believe that a better option would be one geared towards the individual kids.

When I went to review their plans, I was expectig to purchase something like this:

..but all I could do is purchase a membership for some adult(s). Feeling disatisfied with my options, I decided to get in touch with OMSI. I sent in an email over a month ago to explain my scenario and see if they had a way to setup a special membership. Unfortunately, they never bothered to respond. Perhaps I’ll need to call someone in their offices to inquire, but regardless… I really find their strategy flawed.

Story time…

When I was younger, I had several membership cards to various attractions. One was GoKart license, another for an aquarium, and one for an amusement park. I was proud of my GoKart license and kept it in my wallet as kid. I remember getting newsletters in the mail from the aquarium letting me know about upcoming events. This would motivate me to ask my parents to take me (or find someone else to do it for them). I could imagine that this sort of membership model would be a great way to engage kids and invite them back on a more frequent basis. Kids are great at getting adults to take them to do stuff…

In the end, Micah (my nephew) didn’t get a membership pass and OMSI didn’t convert a ready-to-buy birthday shopper.

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Photo  |  Studio

Designer vs Developer

1 Mar 2010

Designer vs Developer

Was going through some of our photo archives and found this gem.

designer: Allison Beckwith
developer: Graeme Nelson

Quote

Narrative forms

25 Feb 2010

I was curious how it would perform against a traditional form. Would people be more inclined to complete it because of the narrative format? Or would the unfamiliar presentation format confuse people?

Luke Wroblewski from "Mad Libs" Style Form Increases Conversion 25-40%

An interesting approach to form design that we might want to explore ourselves.

Photo  |  Studio

Hoops in the park

18 Feb 2010

Hoops in the park

Our new studio is located directly across the street from a few basketball half-courts. The sun has come out over the past few days and we’ve been taking advantage of this. If you’re in the Pearl District, you might discover a few of us playing 2v2 matches and HORSE in the afternoons.

Photo  |  Studio

Meet Ryan

16 Feb 2010

Meet Ryan

Ryan Gensel has recently joined our design team. He’s already begun posting on our blog and you’ll find him featured on episode 4 of the Planet Argon Podcast.

You’ll be hearing a lot more about Ryan in the near future.

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As to Science

16 Feb 2010

We may well define it for our purpose as “methodical thinking directed toward finding regulative connections between our sensual experiences.” Science, in the immediate, produces knowledge and, indirectly, means of action. It leads to methodical action if definite goals are set up in advance. For the function of setting up goals and passing statements of value transcends its domain. While it is true that science, to the extent of it’s grasp of causative connections, may reach important conclusions as to the compatibility and incompatibility of goals and evaluations, the independent and fundamental definitions regarding goals and values remain beyond science’s reach.

Albert Einstein Ideas and Opinions p. 58 (1948)

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