Awhile back one of our clients asked us to review and audit their checkout process. While I agree with the writer’s sentiment at the end that forms can be dull design work, it was still a fun and interesting process to go through and provide some possible solutions for the future.

This article would have been perfect timing back then as support, but I suspect that it will come in handy in the future, as well.

With all of us focused on our work and striving to making the best interfaces, I found this post by Cooper’s Golden Krishna refreshing. It’s so easy to get wrapped up in making this amazing digital experience and even be wowed by some of the ideas, that we fail (or I fail) to step back and say “wait…why do we need this? And does this really make our lives easier?”. It’s not just about slapping an interace on it (like us Portlanders like to birds on things) and Krishna provides some really great examples in this article.

As a bonus, if you’ll be in the San Francisco care on September 19th, Cooper is holding a round table to discuss this. So you should go.