13 Jul 2015
The better we understand users, the better products and services we can create. User research is a critical, yet often overlooked step in the development process. Read on for a look at a few commonly held misconceptions about user research and learn why it's more more accessible for your project than you may think.
16 Mar 2015
Badass Users Book Trailer from Seriouspony on Vimeo.
Kathy Sierra put together her own book trailer using stock videos.
12 Mar 2014
Recently in the Harvard Business Review, Wyatt Jenkins of Shutterstock shares some thoughts on how their product benefits from experimentation.
30 Oct 2013
Our friends over at thoughtbot share some thoughts on being empathetic towards your client (and vice versa)
17 Sep 2013
Take advantage of the ambiguity in the world. Look at something and think what else it might be.
Quite often, we're approached by clients with a very specific idea in their mind. It's our responsibility to question it, tinker with it, evolve it, dismiss it, embrace it, and show them what we see it as. This process is riddled with ambiguity--until something comes to life that we can see and touch, both parties rely on trust. Trust that has been nourished throughout the course of our relationship. If our client doesn't believe that we'll act in their best interests, we'll never be able to make this journey through ambiguity together.
30 Aug 2013
Are you looking to a hire a web agency? Consider asking them these questions before you make a decision.
28 Aug 2013
There is a tendency to reduce the MVP to something so small it cannot it cannot be evaluated by the market you seek. Or worse, it’s misvalued.
23 Jul 2013
I was lucky enough to be put in charge of our Adwords account earlier this year. I was a newcomer to the world of online advertising, but I was eager to learn more. I didn’t expect to find such a deep, intricate maze of data, clicks, bidding, etc. It was enough to make my head spin. I can see how there can be jobs where your only task is to manage Adwords campaigns. This is some complicated shit. Let’s take a look at what goes into an Adwords campaign.
11 Jul 2013
Recently, the web community has been sharing a link that argues that carousels don’t work.
21 Feb 2013
My old early-Rails adopter friend, Tobias, of Shopify shares how they the share their reporting metrics with the organization.
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