24 May 2012
Welcome back! I hope you enjoyed 14 Things I learned at WebVisions – Day 1. How was dinner? Did you sleep well? OK, enough chit chat- it’s time for the epic conclusion of this 2-part series. Without further ado, I present the remaining 7 things I learned while attending WebVisions Portland 2012:
23 May 2012
I visited sunny Portland, Oregon (I’ve lived here for 7 years but let’s pretend, shall we) to attend this year’s WebVisions conference. Did you know that Portland has over 400 days of sunshine per year? Don’t attempt to do the math- it’s complicated. To extrapolate from my WebVisions experience, I’ve determined that Portlandites predominantly use MacBooks, are all men, wear ill-fitting trousers, and smell kinda funny. Besides that, I’ve compiled a list of 14 THINGS I LEARNED AT WEBVISIONS, the first half of which are presented here in no particular order. Enjoy!
23 May 2012
A survey of 11 recent Portland tech startups, ranging from companies with four employees to 80, reveals that their total workforces were typically 70 percent to 80 percent male, while their development and engineering teams—i.e., the people who write the actual code—have even fewer women. In many cases, none.
<p><img src="http://distilleryimage1.instagram.com/5118364ea4df11e18cf91231380fd29b_7.jpg" width="500" /></p> It's good to see this issue getting more and more attention.
18 May 2012
18 May 2012
For any e-commerce site, I have the perfect advice on how to raise their conversion rate significantly. All they have to do is stop marketing. Once they stop marketing, the number of visitors will drop to only those who are already loyal customers.
Because those visitors are loyal, they are probably only coming to buy something. The ratio of purchasers to visitors will skyrocket. Sales will likely drop, but conversion will go sky-high.
Sounds great, right? That’s the other problem with the conversion rate ratio: it’s not at all related to the other business operations.
Let's avoid getting too focused on conversion rates.
17 May 2012
In developing the Contiki mobile website, we thought it would be a good idea to provide them with a working prototype that they could actually click through on their mobile devices. Luckily, jQuery mobile was there to help make this a painless and useful process.
15 May 2012
The 25.6 million Twitter mobile users had an average engagement of nearly 2 hours during [March]. By comparison, people visiting on their computers spent just 20.4 minutes on Twitter.com…
In terms of mobile trends, what is perhaps even more significant than the above statistic is this: The average U.S. smartphone subscriber spent 441 minutes engaged with either the Facebook app or mobile site. This is in comparison to the 391 minutes that the average Facebook user spends interacting with the desktop site. Yowza! Mobile! I expect to see the same trends when I check the analytics of my soon-to-be wildly popular dating site, OkDeluded (OkStupid was taken).
11 May 2012
Tizen is a new mobile software platform that is part of the Linux Foundation and runs HTML5 based apps. They held a developer conference down in San Francisco. I flew down to find out more information about this new operating system.
10 May 2012
We’ve had Web 1.0, and we’ve had Web 2.0 but there won’t be a Web 3.0. We now have Mobile.
9 May 2012
Over 10% of Contiki’s traffic is coming from mobile devices, with over 58% being iOS, but the mobile bounce rate of 8.25% is more than the site average.
Why? Well…
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