Entries tagged: html

Article  |  Strategy

White Paper - Responsive Design vs Mobile Site

29 May 2012

Our team is currently working on a series of white papers and have just finished our first one, which introduces businesses to two strategies for designing and developing a site that targets mobile traffic.

Responsive vs. Mobile

Given that we've approached several projects from both angles, we felt that it would be worthwhile to share our experiences of each with you.

You can now get our white paper, "Responsive Design vs Mobile Site" on "our new white papers page":http://planetargon.com/white-papers/responsive-design-vs-mobile-site.

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Article  |  UX

The Mobile Viewport, Short and Sweet

17 Apr 2012

Peter-Paul Koch, of quirksmode fame, recently gave an enlightening presentation about the mobile viewport which, quite fortunately for all of us, is available in video and slide form. “A pixel is not a pixel”, clocking in at just over an hour, is quite thorough and enjoyably dense, so watch it. But, if you don’t have an hour to spare, this is the gist of it:

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Article  |  Strategy

Transition to Mobile

12 Apr 2012

With all of the talk about mobile best practices, some are neglecting to factor in the reality of existing sites and existing budgets. Just because you don’t have the time or money to completely revamp your site for a mobile audience doesn’t mean you shouldn’t consider a mobile strategy. A separate mobile-version of your website might be the perfect first step.

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Article  |  Work

Evolving Contiki's print brochure order forms

26 Sep 2011

Contiki is the worldwide leader in tours for 18-35’s and operates in over 40 countries around the world. For more than fifty years, Contiki has primarily relied on print brochures to allure and entice young adults to explore the globe. The printed brochures provide detailed and photographic overviews of the many available tours and benefits of going Contiki, however they do not provide the same flexibility and accessibility of an always up-to-date website.

Regardless, Contiki still has a large customer base that prefers to flip through a physical brochure just like many of us do with our annual Ikea catalog. While we cannot share the correlation between print brochures and purchasing decisions, there is still a significant percentage of customers that use the printed brochure to decide which product to purchase. So it was critical that we improve the user interaction to increase leads here.

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