Strategy Posts

“A significant majority of companies that had invested in social media marketing campaigns reported a positive shift in their bottom line. Companies that had developed an extensive social media presence reported a return on investment that was more than four times that of companies that had pursued little or no social networking activity.”

Does this suggest that social media campaigns are effective, or that the kind of companies that invest in social media are more likely to improve their bottom line, or both?

In a controversial move, online travel agency Orbitz has started driving Mac computer users toward more expensive hotels. This bold strategy is based on the website’s tracking research, which indicated that its Mac customers spend up to 30 percent more on travel than its Windows clientele.

A user’s platform is just one metric that is being utilized to present the most effective marketing experience to browsers.

MDG present the pros and the cons of mobile apps vs. mobile websites in a handy infographic.

Infographic by MDG Advertising

We recorded a new podcast last week discussing our recent white paper about the benefits and drawbacks of responsive and mobile-specific design. Listen as we talk about screen sizes, mobile devices, browsers and Annie’s true opinion of her fingers. You can also check out our previous podcasts and subscribe in iTunes so you won’t miss another exciting episode!

Bryson Meunier has posted an article that outlines some rationale for why some businesses, such as restaurants, are better off with a mobile-specific version of their site instead of a responsive one.