Recently, the web community has been sharing a link that argues that carousels don’t work.
A half-baked defense of carousels
11 Jul 2013
Strategy Posts
What is your compass metric?
21 Feb 2013
My old early-Rails adopter friend, Tobias, of Shopify shares how they the share their reporting metrics with the organization.
How to Chart Page Load Time and Bounce with Google Analytics and Spreadsheets
7 Feb 2013
We recently spoke with one of our clients about improving their site performance; specifically, we chatted about the relationship between page load time and user satisfaction. I found a number of articles relating page load speed to bounce rate, but there’s no study as convincing as an analysis of a client’s own statistics. With the help of Annie, our very own analytics expert, I was able to fumble my way through the creation of a helpful chart plotting load time versus exit and bounce rates using Google Analytics and Google Spreadsheets.
Social Media Marketing about to bust?
28 Jan 2013
I’m going to go out on a limb and say that the social media marketing bubble will burst soon enough.
What do you think?
Selling them on the switch
5 Dec 2012
“People don’t hate progress, they just prefer inertia. This stops them from buying your product even when it’s the logical choice.”
An interesting piece on the other factors going on in a potential customers head.
Using Social Media
25 Nov 2012
An insightful look at how to leverage social media in the new economy.
Google Analytics: Learning to Track Behavior within a Lightbox
6 Nov 2012
I’ve used Google Analytics, like most of you, I’m sure. But to be honest, I’ve always been slightly overwhelmed with it, too. I know there are a lot of analytics options out there, like Chartbeat for real-time, user-friendly information, and Crazyegg for interesting visuals like heatmaps for click-through rates and scrolling patterns. But, despite some hardships, Google Analytics has always felt like that trusty old friend…that one that talks too much. You know the type. The friend that gives just a little too much detail to a story to successfully get the point across (and you’re lucky if you don’t get sidetracked into some sort of tangent).
Mapping the Experience with Chris Risdon: A Brief Review
30 Aug 2012
Today I had the opportunity to attend (listen to?) one of Adaptive Path’s virtual seminars covering experience maps led by Chris Risdon.
Does social media improve the bottom line?
16 Jul 2012
“A significant majority of companies that had invested in social media marketing campaigns reported a positive shift in their bottom line. Companies that had developed an extensive social media presence reported a return on investment that was more than four times that of companies that had pursued little or no social networking activity.”
Does this suggest that social media campaigns are effective, or that the kind of companies that invest in social media are more likely to improve their bottom line, or both?
Predictive analytics can take advantage of buying behavior
28 Jun 2012
In a controversial move, online travel agency Orbitz has started driving Mac computer users toward more expensive hotels. This bold strategy is based on the website’s tracking research, which indicated that its Mac customers spend up to 30 percent more on travel than its Windows clientele.
A user’s platform is just one metric that is being utilized to present the most effective marketing experience to browsers.