I’m going to go out on a limb and say that the social media marketing bubble will burst soon enough.
What do you think?
Social Media Marketing about to bust?
28 Jan 2013
Strategy Posts
Selling them on the switch
5 Dec 2012
“People don’t hate progress, they just prefer inertia. This stops them from buying your product even when it’s the logical choice.”
An interesting piece on the other factors going on in a potential customers head.
Using Social Media
25 Nov 2012
An insightful look at how to leverage social media in the new economy.
Google Analytics: Learning to Track Behavior within a Lightbox
6 Nov 2012
I’ve used Google Analytics, like most of you, I’m sure. But to be honest, I’ve always been slightly overwhelmed with it, too. I know there are a lot of analytics options out there, like Chartbeat for real-time, user-friendly information, and Crazyegg for interesting visuals like heatmaps for click-through rates and scrolling patterns. But, despite some hardships, Google Analytics has always felt like that trusty old friend…that one that talks too much. You know the type. The friend that gives just a little too much detail to a story to successfully get the point across (and you’re lucky if you don’t get sidetracked into some sort of tangent).
Mapping the Experience with Chris Risdon: A Brief Review
30 Aug 2012
Today I had the opportunity to attend (listen to?) one of Adaptive Path’s virtual seminars covering experience maps led by Chris Risdon.
Does social media improve the bottom line?
16 Jul 2012
“A significant majority of companies that had invested in social media marketing campaigns reported a positive shift in their bottom line. Companies that had developed an extensive social media presence reported a return on investment that was more than four times that of companies that had pursued little or no social networking activity.”
Does this suggest that social media campaigns are effective, or that the kind of companies that invest in social media are more likely to improve their bottom line, or both?
Predictive analytics can take advantage of buying behavior
28 Jun 2012
In a controversial move, online travel agency Orbitz has started driving Mac computer users toward more expensive hotels. This bold strategy is based on the website’s tracking research, which indicated that its Mac customers spend up to 30 percent more on travel than its Windows clientele.
A user’s platform is just one metric that is being utilized to present the most effective marketing experience to browsers.
Should You Build a Mobile App or Mobile Website? [Infographic]
20 Jun 2012
MDG present the pros and the cons of mobile apps vs. mobile websites in a handy infographic.
![Should You Build a Mobile App or Mobile Website? [infographic by MDG Advertising]](http://www.mdgadvertising.com/blog/wp-content/uploads/2013/06/should-you-build-a-mobile-app-or-mobile-website_475.jpg "Should You Build a Mobile App or Mobile Website? [infographic by MDG Advertising]")
Mobile vs Responsive Design Podcast
4 Jun 2012
We recorded a new podcast last week discussing our recent white paper about the benefits and drawbacks of responsive and mobile-specific design. Listen as we talk about screen sizes, mobile devices, browsers and Annie’s true opinion of her fingers. You can also check out our previous podcasts and subscribe in iTunes so you won’t miss another exciting episode!
A mobile-specific solution or responsive?
30 May 2012
Bryson Meunier has posted an article that outlines some rationale for why some businesses, such as restaurants, are better off with a mobile-specific version of their site instead of a responsive one.