Our friends over at thoughtbot share some thoughts on being empathetic towards your client (and vice versa)
Being empathetic works both ways
30 Oct 2013
Strategy Posts
Ambiguity
17 Sep 2013
Take advantage of the ambiguity in the world. Look at something and think what else it might be.
Quite often, we're approached by clients with a very specific idea in their mind. It's our responsibility to question it, tinker with it, evolve it, dismiss it, embrace it, and show them what we see it as. This process is riddled with ambiguity--until something comes to life that we can see and touch, both parties rely on trust. Trust that has been nourished throughout the course of our relationship. If our client doesn't believe that we'll act in their best interests, we'll never be able to make this journey through ambiguity together.
6 Questions to Ask a Web Agency Before You Hire Them
30 Aug 2013
Are you looking to a hire a web agency? Consider asking them these questions before you make a decision.
How do you define 'value'?
28 Aug 2013
There is a tendency to reduce the MVP to something so small it cannot it cannot be evaluated by the market you seek. Or worse, it’s misvalued.
The Wonderful World of Adwords
23 Jul 2013
I was lucky enough to be put in charge of our Adwords account earlier this year. I was a newcomer to the world of online advertising, but I was eager to learn more. I didn’t expect to find such a deep, intricate maze of data, clicks, bidding, etc. It was enough to make my head spin. I can see how there can be jobs where your only task is to manage Adwords campaigns. This is some complicated shit. Let’s take a look at what goes into an Adwords campaign.
A half-baked defense of carousels
11 Jul 2013
Recently, the web community has been sharing a link that argues that carousels don’t work.
What is your compass metric?
21 Feb 2013
My old early-Rails adopter friend, Tobias, of Shopify shares how they the share their reporting metrics with the organization.
How to Chart Page Load Time and Bounce with Google Analytics and Spreadsheets
7 Feb 2013
We recently spoke with one of our clients about improving their site performance; specifically, we chatted about the relationship between page load time and user satisfaction. I found a number of articles relating page load speed to bounce rate, but there’s no study as convincing as an analysis of a client’s own statistics. With the help of Annie, our very own analytics expert, I was able to fumble my way through the creation of a helpful chart plotting load time versus exit and bounce rates using Google Analytics and Google Spreadsheets.
Social Media Marketing about to bust?
28 Jan 2013
I’m going to go out on a limb and say that the social media marketing bubble will burst soon enough.
What do you think?
Selling them on the switch
5 Dec 2012
“People don’t hate progress, they just prefer inertia. This stops them from buying your product even when it’s the logical choice.”
An interesting piece on the other factors going on in a potential customers head.