Today I had the opportunity to attend (listen to?) one of Adaptive Path’s virtual seminars covering experience maps led by Chris Risdon.
Mapping the Experience with Chris Risdon: A Brief Review
30 Aug 2012
Strategy Posts
Does social media improve the bottom line?
16 Jul 2012
“A significant majority of companies that had invested in social media marketing campaigns reported a positive shift in their bottom line. Companies that had developed an extensive social media presence reported a return on investment that was more than four times that of companies that had pursued little or no social networking activity.”
Does this suggest that social media campaigns are effective, or that the kind of companies that invest in social media are more likely to improve their bottom line, or both?
Predictive analytics can take advantage of buying behavior
28 Jun 2012
In a controversial move, online travel agency Orbitz has started driving Mac computer users toward more expensive hotels. This bold strategy is based on the website’s tracking research, which indicated that its Mac customers spend up to 30 percent more on travel than its Windows clientele.
A user’s platform is just one metric that is being utilized to present the most effective marketing experience to browsers.
Should You Build a Mobile App or Mobile Website? [Infographic]
20 Jun 2012
MDG present the pros and the cons of mobile apps vs. mobile websites in a handy infographic.
![Should You Build a Mobile App or Mobile Website? [infographic by MDG Advertising]](http://www.mdgadvertising.com/blog/wp-content/uploads/2013/06/should-you-build-a-mobile-app-or-mobile-website_475.jpg "Should You Build a Mobile App or Mobile Website? [infographic by MDG Advertising]")
Mobile vs Responsive Design Podcast
4 Jun 2012
We recorded a new podcast last week discussing our recent white paper about the benefits and drawbacks of responsive and mobile-specific design. Listen as we talk about screen sizes, mobile devices, browsers and Annie’s true opinion of her fingers. You can also check out our previous podcasts and subscribe in iTunes so you won’t miss another exciting episode!
A mobile-specific solution or responsive?
30 May 2012
Bryson Meunier has posted an article that outlines some rationale for why some businesses, such as restaurants, are better off with a mobile-specific version of their site instead of a responsive one.
White Paper - Responsive Design vs Mobile Site
29 May 2012
Our team is currently working on a series of white papers and have just finished our first one, which introduces businesses to two strategies for designing and developing a site that targets mobile traffic.
Given that we've approached several projects from both angles, we felt that it would be worthwhile to share our experiences of each with you.
You can now get our white paper, "Responsive Design vs Mobile Site" on "our new white papers page":http://planetargon.com/white-papers/responsive-design-vs-mobile-site.
Conversion Rates as the wrong metric
18 May 2012
For any e-commerce site, I have the perfect advice on how to raise their conversion rate significantly. All they have to do is stop marketing. Once they stop marketing, the number of visitors will drop to only those who are already loyal customers.
Because those visitors are loyal, they are probably only coming to buy something. The ratio of purchasers to visitors will skyrocket. Sales will likely drop, but conversion will go sky-high.
Sounds great, right? That’s the other problem with the conversion rate ratio: it’s not at all related to the other business operations.
Let's avoid getting too focused on conversion rates.
comScore provides mobile social media insights
15 May 2012
The 25.6 million Twitter mobile users had an average engagement of nearly 2 hours during [March]. By comparison, people visiting on their computers spent just 20.4 minutes on Twitter.com…
In terms of mobile trends, what is perhaps even more significant than the above statistic is this: The average U.S. smartphone subscriber spent 441 minutes engaged with either the Facebook app or mobile site. This is in comparison to the 391 minutes that the average Facebook user spends interacting with the desktop site. Yowza! Mobile! I expect to see the same trends when I check the analytics of my soon-to-be wildly popular dating site, OkDeluded (OkStupid was taken).
There won't be a Web 3.0. We now have Mobile.
10 May 2012
We’ve had Web 1.0, and we’ve had Web 2.0 but there won’t be a Web 3.0. We now have Mobile.