Great video to highlight how important it is to monitor how your users are searching for your products. Are there alternate spellings, abbreviations, and/or pop-culture slang that they might be searching for that you’re search indexes aren’t accounting for?
In many of our e-commerce projects, we’ve worked on a handful of solutions to address this. For example, a product like “LA Vacation” could be found under a number of possible searches:
City of Angels
The great thing with most search index tools is that you can shove a lot of additional keywords without having to expose this to your users in some archaic list on the site.