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Entries tagged: search

Video  |  UX

What are your users searching for?

17 Dec 2012

Great video to highlight how important it is to monitor how your users are searching for your products. Are there alternate spellings, abbreviations, and/or pop-culture slang that they might be searching for that you’re search indexes aren’t accounting for?

In many of our e-commerce projects, we’ve worked on a handful of solutions to address this. For example, a product like “LA Vacation” could be found under a number of possible searches:

  • Los Angeles
  • L.A.
  • SoCal
  • City of Angels

The great thing with most search index tools is that you can shove a lot of additional keywords without having to expose this to your users in some archaic list on the site.

Have a project that needs help?