I was lucky enough to be put in charge of our Adwords account earlier this year. I was a newcomer to the world of online advertising, but I was eager to learn more. I didn’t expect to find such a deep, intricate maze of data, clicks, bidding, etc. It was enough to make my head spin. I can see how there can be jobs where your only task is to manage Adwords campaigns. This is some complicated shit. Let’s take a look at what goes into an Adwords campaign.
