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Entries tagged: advertising

Article  |  Strategy

The Wonderful World of Adwords

23 Jul 2013

I was lucky enough to be put in charge of our Adwords account earlier this year. I was a newcomer to the world of online advertising, but I was eager to learn more. I didn’t expect to find such a deep, intricate maze of data, clicks, bidding, etc. It was enough to make my head spin. I can see how there can be jobs where your only task is to manage Adwords campaigns. This is some complicated shit. Let’s take a look at what goes into an Adwords campaign.

Google Adwords

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