Entries tagged: design process

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Welcome to the FamilyLink Network!

10 Jul 2012


We’re so very proud and excited to announce that our project with partners iKare has launched! An idea that was more than a year in the making, the FamilyLink connects families and friends to their loved ones through a device that shares photos, videos chats, messages, but more importantly provide an ease of mind.

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Creating Contiki's Mobile Site, Part 3: Visual Design

24 May 2012

At this point, we’ve gone through the early stages of our design strategy by researching, sketching ideas, and making a paper prototype. We then extended that strategy phase into a development of a mobile prototype to help explain how each page would function on the site. It was now time to complete the user’s experience by adding visuals to complement that functionality. Thanks to the extra work we did in the beginning, we knew what we wanted to see, so the transition from our quick and dirty prototype to a finished user experience adding visual design elements was practically seamless.

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Bringing People Together: The Contiki Community

25 Jan 2012

A community needs a common passion or value, something that brings the members together. The Contiki Community is not about a passion for travel. It’s not about the product either. Much in the same way that you are not simply “buying a tour,” the Contiki Community is about the Contiki experience. It’s about the hunt for the perfect trip, the rush of making the decision and booking a trip, the buildup as you get closer to your departure, the letting go and immersing yourself in a new culture with new people, the high after you return where you can’t stop talking about what you saw and did, and the burning desire to do it again; or rather it’s about all the feelings you have as you go through the lifecycle of doing a Contiki.

Allison Beckwith, Planet Argon, on the design vision for the new community pages

What began as a vision between Contiki and the Planet Argon Team became a reality this week as we launched the new Contiki Community pages.

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Contiki's New Homepage Design

4 Nov 2011

Contiki is the worldwide leader in tours for 18-35’s. This summer, they asked us to update their homepage to be more relevant for their users. They wanted more interaction and to organize many quick bits of information for potential travelers. The presentation near the bottom and middle parts of the homepage felt unorganized, and we sensed it wasn’t working as an introduction to Contiki.

Contiki’s homepage needs to create interest in the tours, draw potential travelers deeper into the site, and sell the brand as the best option for holidays. We spent a lot of time planning on how to help Contiki make a great first impression. Not everyone who lands on the Contiki homepage knows what Contiki is and what they have to offer.

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