Strategy -- Planet Argon Blog

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Does social media improve the bottom line?

16 Jul 2012

For Brands, Social Media Marketing Shows Returns And Growing Demand for More Precise Metrics

“A significant majority of companies that had invested in social media marketing campaigns reported a positive shift in their bottom line. Companies that had developed an extensive social media presence reported a return on investment that was more than four times that of companies that had pursued little or no social networking activity.”

Does this suggest that social media campaigns are effective, or that the kind of companies that invest in social media are more likely to improve their bottom line, or both?

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Predictive analytics can take advantage of buying behavior

28 Jun 2012

Mac Users Steered to Pricier Hotels by Controversial Orbitz Experiment

In a controversial move, online travel agency Orbitz has started driving Mac computer users toward more expensive hotels. This bold strategy is based on the website’s tracking research, which indicated that its Mac customers spend up to 30 percent more on travel than its Windows clientele.

A user’s platform is just one metric that is being utilized to present the most effective marketing experience to browsers.

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Should You Build a Mobile App or Mobile Website? [Infographic]

20 Jun 2012

Mobile App or Mobile Website Infographic

MDG present the pros and the cons of mobile apps vs. mobile websites in a handy infographic.

Should You Build a Mobile App or Mobile Website? [infographic by MDG Advertising]
Infographic by MDG Advertising

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Mobile vs Responsive Design Podcast

4 Jun 2012

Planet Argon Podcast - Episode 5: Pudgy Little Fingers

We recorded a new podcast last week discussing our recent white paper about the benefits and drawbacks of responsive and mobile-specific design. Listen as we talk about screen sizes, mobile devices, browsers and Annie’s true opinion of her fingers. You can also check out our previous podcasts and subscribe in iTunes so you won’t miss another exciting episode!

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A mobile-specific solution or responsive?

30 May 2012

Why Restaurants & Other Local Businesses Need Mobile (Not Responsive) Sites

Bryson Meunier has posted an article that outlines some rationale for why some businesses, such as restaurants, are better off with a mobile-specific version of their site instead of a responsive one.

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White Paper - Responsive Design vs Mobile Site

29 May 2012

Our team is currently working on a series of white papers and have just finished our first one, which introduces businesses to two strategies for designing and developing a site that targets mobile traffic.

Responsive vs. Mobile

Given that we've approached several projects from both angles, we felt that it would be worthwhile to share our experiences of each with you.

You can now get our white paper, "Responsive Design vs Mobile Site" on "our new white papers page":http://planetargon.com/white-papers/responsive-design-vs-mobile-site.

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Conversion Rates as the wrong metric

18 May 2012

For any e-commerce site, I have the perfect advice on how to raise their conversion rate significantly. All they have to do is stop marketing. Once they stop marketing, the number of visitors will drop to only those who are already loyal customers.

Because those visitors are loyal, they are probably only coming to buy something. The ratio of purchasers to visitors will skyrocket. Sales will likely drop, but conversion will go sky-high.

Sounds great, right? That’s the other problem with the conversion rate ratio: it’s not at all related to the other business operations.

Jared Spool from Avoid Ratios For Metrics – Moving Beyond Conversion Rates, Part 1

Let's avoid getting too focused on conversion rates.

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comScore provides mobile social media insights

15 May 2012

The 25.6 million Twitter mobile users had an average engagement of nearly 2 hours during [March]. By comparison, people visiting on their computers spent just 20.4 minutes on Twitter.com…

Mobile Metrix 2.0 findings from comScore's latest press release

In terms of mobile trends, what is perhaps even more significant than the above statistic is this: The average U.S. smartphone subscriber spent 441 minutes engaged with either the Facebook app or mobile site. This is in comparison to the 391 minutes that the average Facebook user spends interacting with the desktop site. Yowza! Mobile! I expect to see the same trends when I check the analytics of my soon-to-be wildly popular dating site, OkDeluded (OkStupid was taken).

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There won't be a Web 3.0. We now have Mobile.

10 May 2012

We’ve had Web 1.0, and we’ve had Web 2.0 but there won’t be a Web 3.0. We now have Mobile.

Dave Allen, director, interactive strategy for NORTH from The web is its own thing

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Transition to Mobile

12 Apr 2012

With all of the talk about mobile best practices, some are neglecting to factor in the reality of existing sites and existing budgets. Just because you don’t have the time or money to completely revamp your site for a mobile audience doesn’t mean you shouldn’t consider a mobile strategy. A separate mobile-version of your website might be the perfect first step.

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