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Quote  |  Strategy

Conversion Rates as the wrong metric

18 May 2012

For any e-commerce site, I have the perfect advice on how to raise their conversion rate significantly. All they have to do is stop marketing. Once they stop marketing, the number of visitors will drop to only those who are already loyal customers.

Because those visitors are loyal, they are probably only coming to buy something. The ratio of purchasers to visitors will skyrocket. Sales will likely drop, but conversion will go sky-high.

Sounds great, right? That’s the other problem with the conversion rate ratio: it’s not at all related to the other business operations.

Jared Spool from Avoid Ratios For Metrics – Moving Beyond Conversion Rates, Part 1

Let's avoid getting too focused on conversion rates.

Video  |  Misc

Finding Portland

25 Apr 2012

“Finding Portland was produced, shot, and edited in 51 days during March and April at the invitation of TEDx Portland, where the video was unveiled to a sell out crowd of 650 and met with a standing ovation. Filmed in Portland and the Columbia Gorge, this time-lapse piece offers a new perspective to the City of Roses. From a Portland Timbers season opening soccer game, to the top of the Fremont Bridge, to an aerial shot of Oneonta Gorge, Finding Portland tells the story of a city and its many faces.”

“Comprised of 308, 829 photographs taken from over 50 unique locations, it took an average of 3.8 hours to make each second of this film. The intent of the project was to place our cameras in unique locations across the city, achieve significant ranges of dynamic camera motion, and pursue cutting edge time-lapse techniques.”

Fascinating perspective of our little city.

Photo  |  Studio

Heading to London

12 Apr 2012

Heading to London

Hello!

Joshua and I are en route to London to visit with clients.

We’ll be around until April 20th, so if you’re looking for an opportunity to meet with us to discuss your project, don’t hesitate to get in touch.

Have a project that needs help?