People are the web

Beyond the baseline demographic data of age, race, sex, location etc, we should ponder some questions: Who are they? How are they? How well do they sleep? Are they anxious? Are they extroverts displaying their digital peacock feathers? Are they introverts who can socialize but head home early because their feet hurt and they’d rather read a book? Are 52% of them introverts who live voyeuristically through the safety of glowing screens? What is it that they want? Can we provide for them? Do we have to?

Dave Allen, director, interactive strategy for NORTH from Memorial Day musings: Facebook, Bob Dylan, Paul Krugman and introverts

It sounds like Dave had a lovely weekend down in Palm Springs and busted out this thought-provoking post about Facebook's recent IPO and what they are likely going to need to focus on as a business... while raising a lot of good questions for us all to ponder.

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