The Autumn of the Multitaskers
“Neuroscience is confirming what we all suspect: Multitasking is dumbing us down and driving us crazy. One man’s odyssey through the nightmare of infinite connectivity”
Jeff Raskin on ‘Intuitive Interfaces’
“Many claims of intuitiveness, when examined, fail. It has been claimed that the use of a computer’s mouse is intuitive. Yet it is far from that. In one of the Star Trek series of science fiction movies, the space ship’s engineer has been brought back into our time, where (when) he walks up to a Macintosh. He picks up the mouse, bringing it to his mouth as if it were a microphone, and says: “Computer, …” The audience laughs at his mistake."
Edge Cases are the Root of all Evil
“Most Edge Cases are presented in the conference room. You get a cross-functional team together to come up with some solutions to The Problem (insert meeting title here). You have people from all the departments that The Problem touches (plus a few more hangers-on who weren’t invited to the party, but personally felt that The Problem could not be solved without them). You brainstorm ideas, go on tangents and then finally inspiration strikes you.”
Easy, Intuitive and Metaphor, and other meaningless words
“Many tasks, that were once hard, can become easy. Learning to ride a bicycle as a child is precarious, often involving falling off, scuffing knees, and occasional tears. But as experienced cyclists riding a bike is easy. The process of transition from hard to easy is one of learning. All the time we spend in education is aimed at turning the hard into the easy. Not by changing the tasks at all – but instead by changing us.”
Where the Heck is My Focus?
“There’s nothing wrong with the point-and-click navigation model of the mouse, although it can degenerate into mystery meat navigation if you’re not careful. I don’t expect web designers to create keyboard-centric websites; the mouse is a natural and intuitive enough way to navigate web sites. But so is the keyboard, in certain circumstances. What frustrates me is when web developers fail to pay attention to the most rudimentary of keyboard support in their designs.”
Blissfully Ignorant Shoppers Happier with Choices
“The researchers used three experiments to arrive at their conclusion. Two of them were consumer test-style experiments in which subjects were asked for their opinion of chocolate in one and hand lotion in the other. In each experiment, one group of subjects was given lots of information about the product, the other group much less. In each instance, the subjects who had little information were more optimistic about the chocolate or hand lotion than those who had more information.”