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Strategy Entries

Article  |  Strategy

Transition to Mobile

12 Apr 2012

With all of the talk about mobile best practices, some are neglecting to factor in the reality of existing sites and existing budgets. Just because you don’t have the time or money to completely revamp your site for a mobile audience doesn’t mean you shouldn’t consider a mobile strategy. A separate mobile-version of your website might be the perfect first step.

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Article  |  Strategy

Mobile Web Statistics - Short and Sweet

11 Apr 2012

In preparation for the launch of Planet Argon’s Mobile Web Development Services page, I set out to find some current mobile phone and mobile web statistics. One blog led to another, which led to a few different articles, which eventually led to comScore’s 2012 Mobile Future in Focus report. comScore, a self-described “global leader in measuring the digital world,” released the report in order to examine “insights into the mobile and connected device landscape in 2011 and what they mean for 2012.” Here are a few such insights:

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Article  |  Strategy

Researching Product Reviews Across the Web

7 Nov 2011

How well do you rate?
Have you ever made a decision based on someone else’s recommendation? Of course you have. According to a Nielsen survey

“nine in every 10 Internet consumers worldwide (90%) trust recommendations from people they know, whilst seven in every 10 (70 percent) trust consumer opinions posted online.”

This means 70% of us have at one time used a recommendation, by someone we’ve never met. Might be a strong enough reason to focus on building this type of feedback mechanism for your website.

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