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Strategy Entries

Article  |  Strategy

Google Analytics: Learning to Track Behavior within a Lightbox

6 Nov 2012

I’ve used Google Analytics, like most of you, I’m sure. But to be honest, I’ve always been slightly overwhelmed with it, too. I know there are a lot of analytics options out there, like Chartbeat for real-time, user-friendly information, and Crazyegg for interesting visuals like heatmaps for click-through rates and scrolling patterns. But, despite some hardships, Google Analytics has always felt like that trusty old friend…that one that talks too much. You know the type. The friend that gives just a little too much detail to a story to successfully get the point across (and you’re lucky if you don’t get sidetracked into some sort of tangent).

my representation of google analytics

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Link  |  Strategy

Does social media improve the bottom line?

16 Jul 2012

Link  |  Strategy

Predictive analytics can take advantage of buying behavior

28 Jun 2012

Article  |  Strategy

White Paper - Responsive Design vs Mobile Site

29 May 2012

Our team is currently working on a series of white papers and have just finished our first one, which introduces businesses to two strategies for designing and developing a site that targets mobile traffic.

Responsive vs. Mobile

Given that we've approached several projects from both angles, we felt that it would be worthwhile to share our experiences of each with you.

You can now get our white paper, "Responsive Design vs Mobile Site" on "our new white papers page":http://planetargon.com/white-papers/responsive-design-vs-mobile-site.

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Quote  |  Strategy

Conversion Rates as the wrong metric

18 May 2012

For any e-commerce site, I have the perfect advice on how to raise their conversion rate significantly. All they have to do is stop marketing. Once they stop marketing, the number of visitors will drop to only those who are already loyal customers.

Because those visitors are loyal, they are probably only coming to buy something. The ratio of purchasers to visitors will skyrocket. Sales will likely drop, but conversion will go sky-high.

Sounds great, right? That’s the other problem with the conversion rate ratio: it’s not at all related to the other business operations.

Jared Spool from Avoid Ratios For Metrics – Moving Beyond Conversion Rates, Part 1

Let's avoid getting too focused on conversion rates.

Quote  |  Strategy

comScore provides mobile social media insights

15 May 2012

The 25.6 million Twitter mobile users had an average engagement of nearly 2 hours during [March]. By comparison, people visiting on their computers spent just 20.4 minutes on Twitter.com…

Mobile Metrix 2.0 findings from comScore's latest press release

In terms of mobile trends, what is perhaps even more significant than the above statistic is this: The average U.S. smartphone subscriber spent 441 minutes engaged with either the Facebook app or mobile site. This is in comparison to the 391 minutes that the average Facebook user spends interacting with the desktop site. Yowza! Mobile! I expect to see the same trends when I check the analytics of my soon-to-be wildly popular dating site, OkDeluded (OkStupid was taken).

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