Entries tagged: SEO

Article  |  Development

Get Your Photo on Google Results with Google Authorship

14 Aug 2013

I know you have seen it. You are searching for a hack to make IE behave itself and you come across search results with someone’s smiling mug right there next to the link. If you are like me, you are more likely to click these results instead of the boring, all-text results. Something about seeing the author’s face right next to their link inspires an added air of credibility and expertise. Pretty good deal for those people.

Image of search results with my photo next to them

So, now you are thinking, how can I get my photo up on my Google search results? Well, let me explain.

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Article  |  Development

Get Your Photo on Google Results with Google Authorship

14 Aug 2013

I know you have seen it. You are searching for a hack to make IE behave itself and you come across search results with someone’s smiling mug right there next to the link. If you are like me, you are more likely to click these results instead of the boring, all-text results. Something about seeing the author’s face right next to their link inspires an added air of credibility and expertise. Pretty good deal for those people.

Image of search results with my photo next to them

So, now you are thinking, how can I get my photo up on my Google search results? Well, let me explain.

Continue Reading

Article  |  Strategy

The Wonderful World of Adwords

23 Jul 2013

I was lucky enough to be put in charge of our Adwords account earlier this year. I was a newcomer to the world of online advertising, but I was eager to learn more. I didn’t expect to find such a deep, intricate maze of data, clicks, bidding, etc. It was enough to make my head spin. I can see how there can be jobs where your only task is to manage Adwords campaigns. This is some complicated shit. Let’s take a look at what goes into an Adwords campaign.

Google Adwords

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Article  |  Strategy

The Wonderful World of Adwords

23 Jul 2013

I was lucky enough to be put in charge of our Adwords account earlier this year. I was a newcomer to the world of online advertising, but I was eager to learn more. I didn’t expect to find such a deep, intricate maze of data, clicks, bidding, etc. It was enough to make my head spin. I can see how there can be jobs where your only task is to manage Adwords campaigns. This is some complicated shit. Let’s take a look at what goes into an Adwords campaign.

Google Adwords

Continue Reading

Video  |  UX

What are your users searching for?

17 Dec 2012

Great video to highlight how important it is to monitor how your users are searching for your products. Are there alternate spellings, abbreviations, and/or pop-culture slang that they might be searching for that you’re search indexes aren’t accounting for?

In many of our e-commerce projects, we’ve worked on a handful of solutions to address this. For example, a product like “LA Vacation” could be found under a number of possible searches:

  • Los Angeles
  • L.A.
  • SoCal
  • City of Angels

The great thing with most search index tools is that you can shove a lot of additional keywords without having to expose this to your users in some archaic list on the site.

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