Photo  |  Studio

203

12 Jul 2010

203

Last year we were happy to sponsor (and participate) in the RubyConf5k. We helped sponsor t-shirts, which meant we’d have our logo included on the back of the shirt.

On the morning of the race, I was looking at the freshly-printed shirts and noticed, “203” above our logo. What did this mean? After a few minutes, I realized that this was our studio’s suite number!

So… the backstory.

On the day that we needed to send over the logo, Allison was out of the studio. I decided to look for a file myself and began rummaging through the Dropbox where our InDesign files are located in search of a B&W graphic with our logo in it. Apparently, the file I found had the number 203 at the top of the image but I completely missed that when opening it up.

Lesson learned? Always have someone else double-check something before it ends up being printed on the back of a t-shirt. :-)

Photo  |  Studio

Ready for the World Cup!

9 Jun 2010

Ready for the World Cup!

It doesn’t seem like it was very long ago that our team was helping build and launch a web application for the 2006 World Cup for Nike, but it’s been over four years. The last time the matches aired, we didn’t consist of many (soccer) fans, but that’s changed!

Over the coming weeks… I’m sure the World Cup matches will dominate the presence on the projector screen.

Photo  |  Misc

Macintosh Platform can not support our site

6 Jun 2010

Macintosh Platform can not support our site

Our healthcare provider’s employer web interface for making online payments is using the latest in web technology…

My favorite is that the, “Macintosh Platform can not support the site” versus… they haven’t taken the time to support the Macintosh platform.

Photo  |  Misc

mySIGN-IN

3 Jun 2010

mySIGN-IN

While attempting to pay my cable internet bill… I found myself faced with Comcast’s sign in screen. I can’t help but wonder how much effort went into branding their sign in process with mySIGN-IN. Does their online account system really need a branded name (that you then have to explain what it is?) when they could probably suffice with, “Sign into your Comcast online account.” Not only that, someone had to design the graphics. Someone(s) had to approve the lower case “my” and the all-caps SIGN-IN. I’m baffled. The end-result? I wasn’t able to sign in with my email and password… and am now waiting for them to send me a PIN via snail-mail, which is something I’ll write about another time.

Link

Where does "ham" come from?

3 Jun 2010

Quote

It hits the panic button.

2 Jun 2010

The danger is greatest when the finish line is in sight. At this point, Resistance knows we’re about to beat it. It hits the panic button. It marshals one last assault and slams us with everything it’s got. The professional must be alert for this counterattack. Be wary at the end. Don’t open that bag of wind.

Steven Pressfield from THE WAR OF ART

Quote

Day 30 could wait.

2 Jun 2010

When we launched Basecamp, we didn’t even have the ability to bill customers! Because the product billed in monthly cycles, we knew we had a thirty-day gap to figure it out. So we used the time before launch to solve more urgent problems that actually mattered on day one. Day 30 could wait.

Jason Fried, David Heinemeier Hansson from Rework

You have no idea how many times we've managed to convince our clients to wait to do Y until after we launch X. When faced with this predicament... ask yourself, "Can we get by without X? Can we get by without Y?" Get the necessities to market first and let nature take it's course.

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