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Strategy Entries

Article  |  Strategy

Overcoming 5 Obstacles for Health Care Providers

23 May 2016

Overcoming 5 Obstacles for Health Care Providers

Unfortunately for America’s health care system, things haven’t been simple for a while. Providers face issues that cost time and money; consequently, the general population is adversely affected. Here are some (of many) obstacles that medical professionals confront regularly and ways we as designers and developers can help.

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Article  |  Strategy

4 Ways To Get To Know Your Clients

8 Feb 2016


Don't forget the the middle-man in between you and the user. You know, the company behind the product? AKA your client? Their organization? To build a successful product, it’s just as important to get to know them for a lot of reasons.

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Link  |  Strategy

C'mon...It's 2016!

12 Jan 2016

Link  |  Strategy

Getting on board with themes

14 Oct 2015

Article  |  Strategy

User Research Is Unnecessary and Other Such Myths

13 Jul 2015

The better we understand users, the better products and services we can create. User research is a critical, yet often overlooked step in the development process. Read on for a look at a few commonly held misconceptions about user research and learn why it's more more accessible for your project than you may think.

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Quote  |  Strategy


17 Sep 2013

Take advantage of the ambiguity in the world. Look at something and think what else it might be.

Roger von Oech

Quite often, we're approached by clients with a very specific idea in their mind. It's our responsibility to question it, tinker with it, evolve it, dismiss it, embrace it, and show them what we see it as. This process is riddled with ambiguity--until something comes to life that we can see and touch, both parties rely on trust. Trust that has been nourished throughout the course of our relationship. If our client doesn't believe that we'll act in their best interests, we'll never be able to make this journey through ambiguity together.

Article  |  Strategy

The Wonderful World of Adwords

23 Jul 2013

I was lucky enough to be put in charge of our Adwords account earlier this year. I was a newcomer to the world of online advertising, but I was eager to learn more. I didn’t expect to find such a deep, intricate maze of data, clicks, bidding, etc. It was enough to make my head spin. I can see how there can be jobs where your only task is to manage Adwords campaigns. This is some complicated shit. Let’s take a look at what goes into an Adwords campaign.

Google Adwords

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