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Entries tagged: tutorial

Article  |  Strategy

Google Analytics: Learning to Track Behavior within a Lightbox

6 Nov 2012

I’ve used Google Analytics, like most of you, I’m sure. But to be honest, I’ve always been slightly overwhelmed with it, too. I know there are a lot of analytics options out there, like Chartbeat for real-time, user-friendly information, and Crazyegg for interesting visuals like heatmaps for click-through rates and scrolling patterns. But, despite some hardships, Google Analytics has always felt like that trusty old friend…that one that talks too much. You know the type. The friend that gives just a little too much detail to a story to successfully get the point across (and you’re lucky if you don’t get sidetracked into some sort of tangent).

my representation of google analytics

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Article  |  UX

Improving performance with the modern website tune-up

29 Oct 2012

Your website, just like your car, is often due for a bit of maintenance. Fortunately, tuning up your website is less intimidating than that familiar experience of standing next to your vehicle, nodding your head dumbly while handing your mechanic (who, by the way, is much more ruggedly handsome than you) a wad of cash. And that is even less daunting than attempting to work on the car yourself- you’ve tried that before, and you still have nightmares and stained pants.

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Article  |  Strategy

Researching Product Reviews Across the Web

7 Nov 2011

How well do you rate?
Have you ever made a decision based on someone else’s recommendation? Of course you have. According to a Nielsen survey

“nine in every 10 Internet consumers worldwide (90%) trust recommendations from people they know, whilst seven in every 10 (70 percent) trust consumer opinions posted online.”

This means 70% of us have at one time used a recommendation, by someone we’ve never met. Might be a strong enough reason to focus on building this type of feedback mechanism for your website.

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