We are happy to announce the launch of the new McMenamins Private Events microsite. With several properties around the Northwest, you can rent a space for any type of event big or small, formal or casual, inside or out. What is special about these properties is not only the unique McMenamins settings (a wedding in an octagonal barn you say?) but also the dedicated team of McMenamins staff that will help you from day 1 planning to the day of the event. So why a microsite? With all that they provide, their web presence was missing that unique connection to their users, and as a result, information and details were lost and hard to find.
When the topic came up, we knew they wanted a redesign, one that was elegant and professional, to stand apart from McMenamins' whimsical nature. We also knew this was a chance to step back and approach the user and guide them along, rather than force them to jump in and try and find the information they seek on their own. The new microsite is now full of rich visuals highlighting the very spaces these events are held, complemented by a sophisticated new color palette and clean typography. The site architecture leads the user down a path, starting with the type of event; probably the one thing they know to start. From there they can peruse the different types of properties available all around the Northwest at a glance. With easy filtering on areas and amenities, it’s a quick way to find properties that may work. Digging further, users can learn more about the spaces within each property, all while finding resources like helpful ways to connect, inspiring photos, or a useful venue planning toolbox with all the information needed.
Check out our case study or view the whole redesign for yourself (or…if you still need a place to hold that surprise birthday party…)