For any e-commerce site, I have the perfect advice on how to raise their conversion rate significantly. All they have to do is stop marketing. Once they stop marketing, the number of visitors will drop to only those who are already loyal customers.
Because those visitors are loyal, they are probably only coming to buy something. The ratio of purchasers to visitors will skyrocket. Sales will likely drop, but conversion will go sky-high.
Sounds great, right? That’s the other problem with the conversion rate ratio: it’s not at all related to the other business operations.
Let's avoid getting too focused on conversion rates.