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Article  |  Work

Creating Contiki's Mobile Site, Part 3: Visual Design

24 May 2012

At this point, we’ve gone through the early stages of our design strategy by researching, sketching ideas, and making a paper prototype. We then extended that strategy phase into a development of a mobile prototype to help explain how each page would function on the site. It was now time to complete the user’s experience by adding visuals to complement that functionality. Thanks to the extra work we did in the beginning, we knew what we wanted to see, so the transition from our quick and dirty prototype to a finished user experience adding visual design elements was practically seamless.

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Link  |  Work

Contiki Exchange

23 Apr 2012

Article  |  Work

Bringing People Together: The Contiki Community

25 Jan 2012

A community needs a common passion or value, something that brings the members together. The Contiki Community is not about a passion for travel. It’s not about the product either. Much in the same way that you are not simply “buying a tour,” the Contiki Community is about the Contiki experience. It’s about the hunt for the perfect trip, the rush of making the decision and booking a trip, the buildup as you get closer to your departure, the letting go and immersing yourself in a new culture with new people, the high after you return where you can’t stop talking about what you saw and did, and the burning desire to do it again; or rather it’s about all the feelings you have as you go through the lifecycle of doing a Contiki.

Allison Beckwith, Planet Argon, on the design vision for the new community pages

What began as a vision between Contiki and the Planet Argon Team became a reality this week as we launched the new Contiki Community pages.

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Article  |  Strategy

Researching Product Reviews Across the Web

7 Nov 2011

How well do you rate?
Have you ever made a decision based on someone else’s recommendation? Of course you have. According to a Nielsen survey

“nine in every 10 Internet consumers worldwide (90%) trust recommendations from people they know, whilst seven in every 10 (70 percent) trust consumer opinions posted online.”

This means 70% of us have at one time used a recommendation, by someone we’ve never met. Might be a strong enough reason to focus on building this type of feedback mechanism for your website.

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Photo  |  Studio

Movember... in the PA Studio?

2 Nov 2011

Movember... in the PA Studio?

I’ve been trying to push Movember onto the gentlemen of Planet Argon, with no success. So in an attempt to persuade, I fashioned them with the most stylish mustaches, mustachios, and handlebars I could find. Not so bad, right?

Article  |  Work

Contiki Personalized eBrochures

6 Jul 2011

Contiki is the worldwide leader in tours for 18-35’s and operates in over 40 countries around the world. For more than fifty years, Contiki has primarily relied on print brochures to allure and entice young adults to explore the globe. The printed tour brochures provide detailed and photographic overviews of the many available tours and benefits of going Contiki, however they do not provide the same flexibility and accessibility of an always up-to-date website.

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Article  |  Work

Contiki goes to South America

23 Jun 2011

Contiki asked Planet Argon to help introduce their new South America tours. This release was a big moment for Contiki, and they promoted it with a mysterious site countdown on their front page. Our team of designers worked closely with Contiki to deliver fresh and inspiring interaction to match up to the global anticipation for this new continent to tour.

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Article  |  Work

New Contiki global search results

2 Nov 2009

We’re currently working closely with our long-time clients, Contiki, on improving the user experience for their customers. Our design team recently deployed a new interface for their search results, which allows their customers to research, save, and compare trips that they’re evaluating for their dream vacation.

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Link  |  Studio

Planet Argon Podcast Launched!

23 Oct 2009

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